Sunday, 28 September 2014
Another great review from our clients.
https://www.youtube.com/watch?v=oHppZoHWOGEWe love reading and hearing our good reviews, how about you? link us your favourite review for your busines.
Thursday, 3 April 2014
Pay per Click & AdWords Remarketing
You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad. In essence, we can generate FREE phone calls for you to a massive audience!!!
With Remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you. Read more on my Optimising Business blog...
Tuesday, 1 April 2014
Website Audit
GET A PROFESSIONAL REVIEW AND ANALYSIS OF YOUR WEBSITE TO FIX ISSUES THAT MAY HAVE A NEGATIVE IMPACT ON YOUR RANKINGS.
Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, hapless business owners are left in the rubble wondering what happened. That’s why a Website Audit Report is a must.
What is Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you start any optimization campaign for your website. When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website so we can customize your SEO campaign.
Why Do You Need a Website Audit Report?
Your website is the core of your online marketing strategy. SEO, PPC, social media optimization — all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to get a “checkup” for your website annually.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.
Two of their major algorithms are called Panda and Penguin. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam. Stay ahead of the game and have us run an audit report on your website.
A Website Audit Report will give you peace of mind. It’s about knowing that your website is compliant with algorithm updates and that your SEO efforts won’t go down the drain. Send us a message now or call us at 07 5474 9790 so we can audit your website today, homepage here.
Search Engine Optimizer Service
BOOST YOUR RANKING AND VISIBILITY ON SEARCH ENGINES - INCREASE TRAFFIC, LEADS, AND SALES!
If you have a website and have not had Search Engine Optimization done to it then you might as well be trying to hide your website from the entire world. Today’s professionals and businesses must have SEO done to their websites to make sure people can find them online. Through SEO, we can help you get your website out to the world… so that it can reach your target market and help raise your bottom line.
What is SEO?
Search engine optimization is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo and Bing). This way, prospects will find your website when they make search engine queries about your business or brand, or queries about a product or service you offer.
Why Do You Need SEO Today?
Businesses need leads they can convert to customers. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate.
You need SEO to improve your search engine rankings to increase traffic! Boost your leads and sales and grow your business! Get an SEO package now!
Why Google?
Our SEO methods adhere to Google’s recommendations. Today, 91% of people online use search engines frequently, and Google takes a commanding 66.80% market share. If you dominate Google, you’ll dominate the search rankings. People will find you if they can find you on Google.
Why Google?
Unlike other freelancers and agencies, we use a unique Web 3.0 approach. Google have declared war on SEO - whether it's “white hat” or "black hat" strategies. Google and other search engines hate “black hat” or dubious optimization efforts like spamming, keyword stuffing, and cloaking - and dislike "what hat" techniques almost as much too What Google wants to see is what the whole multi-coloured world says - that's why their last big update was called Hummingbird and not another black and white animal like Penguin and Panda. Our methodologies abide by the latest algorithm updates by Google, including Hummingbird, Penguin and Panda, but much more importantly we help your customers to tell other customers about you. 72-79% of us trust what other customers say, not what the business itself says. Google knows this - and trusts the community too. After all, if Google isn't trusted, everyone will use another search engine, and Google won't earn $10bn (literally!) every year then... So now, for the vast majority of businesses, over 50% of Google's ranking - which determines whether you're at the top of page one and found or disappearing in obscurity - are determined by reviews, citations and the consistency of your NAP - that's your business Name, local physical Address and local Phone number. Sounds simple. It is - but not easy. It's complex and time consuming to get it right. But that's what Google wants. That's what your customers trust. So, uniquely, that's what we do. Here's to a multicoloured world and your great business results.
What We Do – SEO Services
SEO involves the application of complex guidelines and adept techniques in the design, architecture, coding, content, promotion, and linking of your website. It starts with intelligent research on the best keywords or search queries your prospects search in Google.
Contact us now so we can schedule a consultation with you about how we can assist you with SEO. You can also call 07 5474 9790, if you need more information about our SEO services, visit us here.
Online Reputation Marketing
Almost everybody is Googling themselves these days because they know that they are also being Googled. So do you Google yourself and don’t like what you see? Well, what you see is what your prospects and customers see. You may have the patience not to act on negative comments about you or your business but your prospects and customers may not be as forgiving. Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Online Reputation Marketing is now a necessity.
What is Online Reputation Marketing?
Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation marketing allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.
Get an online Reputation Marketing consultation now to protect your business and to NOT allow detractors to slow you down!
What We Do? – Online Reputation Marketing Services
- Review Building – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
- SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
- Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
- Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.
Make sure prospects see the best of you when they search online. Send us a message now or call us at 07 5474 9790 to enquire about our Online Reputation Marketing services or simply go here.
Who are Google's favourite babies?
Well, let's see, in the Google family we have
Blogger
Google+
Google+ Local
Google Places for Business
Google Photos for Business
Hangouts
Picasa
YouTube
These are arguably the most useful to you from a marketing perspective. Have you optimised your presence in each yet? Need a hand? Just give us a call on +61 7 5474 9790 or get in touch here.
To see all the cousins, siblings and extended family, check out wikipedia.org/wiki/List_of_Google_productshttp://en.wikipedia.org/wiki/List_of_Google_products
Hope to see you soon.
Well, let's see, in the Google family we have
Blogger
Google+
Google+ Local
Google Places for Business
Google Photos for Business
Hangouts
Picasa
YouTube
These are arguably the most useful to you from a marketing perspective. Have you optimised your presence in each yet? Need a hand? Just give us a call on +61 7 5474 9790 or get in touch here.
To see all the cousins, siblings and extended family, check out wikipedia.org/wiki/List_of_Google_productshttp://en.wikipedia.org/wiki/List_of_Google_products
Hope to see you soon.
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